Let's design & develop your mobile app todayEmail Darryl
Engaging, intuitive design with research and user experience at its heart
Integrate customer experience, marketing and technology with an experienced team that fully understands your business landscape.
University students were finding it increasingly difficult to plan classes, track exam timetables and project deadlines while connecting with lecturers, classmates and maintaining a social calendar. We needed to create a single solution with support for push notifications from university staff, residences and student societies with a non-intrusive advertising platform where students and brands can connect.
Being part of this project from the very beginning allowed us unique insights into the challenges university students face planning their academic and personal lives. We designed and developed the entire platform around students needs, from the desktop version to the App, based on ethnographic and quantitative research.
Base, our in-house content management system, was customised for students, universities, societies, subject heads and advertisers which includes a full reporting dashboard. It also centralises data for universities, residences and societies with each being able to communicate with students directly via the mobile app.
The VG app was developed with the key jobs to be done in mind and additional features to keep abreast of social events and deals from preferred brands. Students can stay connected with Uni life, plan their diaries, receive personalised special offers and event reminders, all from one app.
Our brand guidelines, based on persona and market research, reflects the Varsity Group positioning and marketing campaign alignment. The branding is vibrant, youthful and encapsulates the essence of Uni life. University heads, residence, brands, and students can now connect with our powerful, simple to use technology.